Boilerplate | Understanding the product
What are you in the business of?
Think on the following lines:
Under what circumstances did someone hire your product?
What are they really trying to achieve with your product?
What problem is your product solving?
Identify the biggest pain points your customers face that your product addresses. Keep asking whys to get to the root cause
What are the key features your product offers?
Make a list of all the features your product offers. For each feature, ask yourself, "Why does this matter to the customer?" Translate each feature into a tangible benefit that addresses a specific need or desire of your customers
How is the user currently solving this problem?
Identify existing solutions or workarounds. It could be competitors' products, DIY solutions, or other methods
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